The Body Shop: Social Responsibility or Sustained Greenwashing? |
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"In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business - I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed."1 - Dame Anita Roddick, founder of The Body Shop, in her book Business as Unusual, in 2000. "It's ironic that a company (The Body Shop) well-known for its anti-animal testing stance should sell-out to one (L' Oreal) that tests on animals and which has yet to show its commitment to any ethical issues at all."2 - Ruth Rosselson, Ethical Consumer magazine,3 in March 2006. "I do not believe that L' Oreal will compromise the ethics of the Body Shop. That is after all what they are paying for and they are too intelligent to mess with our DNA ...I want to make things happen, to spread human values wider in business if I possibly can. And this sale gives us the chance to do so."4 - Dame Anita Roddick, in May 2006. A Controversial Makeover
The company was also strongly associated with the social activism of Roddick.
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1] "Anita Roddick Talk to Benefit Project Censored,"www.sonoma.edu, December 31, 2000. |
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